Preserving the traditional Taiwanese hotpot
Manwah Taiwanese Hotpot Rebannding
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Curated By Brandcoat
Last updated on
August 28, 2024
Manwah
latest identity
Founded in 2018 as part of the Golden Gate group, Manwah Taiwanese Hotpot skillfully combines the traditional flavors of Taiwan with Vietnam's culinary richness. Known for its fresh, high-quality ingredients and diverse spice profiles, Manwah appeals to a broad audience ranging from culinary traditionalists to those seeking innovative dining experiences. Strategically located in Vietnam's major urban centers, the restaurants offer an environment where traditional Taiwanese aesthetics meet modern design, attracting families, groups, and food enthusiasts alike.
2024 marks a pivotal year for Manwah with a comprehensive rebranding to deepen its market presence. This initiative repositions Manwah as a culinary bridge between Taiwan and Vietnam, introducing an adventurous and knowledgeable brand voice that invites diners to explore nuanced flavors and culinary craftsmanship. Enhanced by the expertise of Chef A Yao and the introduction of innovative menu items, the rebranding focuses on creating memorable dining experiences that resonate with the evolving preferences of its diners.
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It's the original Taiwanese hotpot, but no less youthful and integrated!
Not limiting itself to the culinary scope, Manwah always wants to weave cultural elements into the brand. This "shift", Manwah gets closer to the lives of customers! You can see the familiar 𝗺𝗮𝘂𝘀𝗮̆́𝗰, 𝗵𝗼𝗮 𝘃𝗮̆𝗻, 𝗻𝗴𝘂𝗼̂̀𝗻 𝗰𝗮̉𝗺 𝗵𝘂̛́𝗻𝗴, which you have seen somewhere in Taiwanese childhood movies or typical images of this country.
A new journey but the same heart, hope you will always feel yourself in Manwah!
The rebranding included updates to the restaurant's visual identity, menu, and overall ambiance, ensuring a modern yet culturally immersive dining experience.
The rebranding was showcased through the opening of new locations, such as the one in Hung Vuong Plaza, which featured a more sophisticated and contemporary design. This move not only aimed to attract a broader audience but also to reinforce Manwah's position as a leading Taiwanese hotpot brand in the region. The updated brand strategy highlights Manwah's dedication to combining traditional flavors with modern dining aesthetics, making each visit a memorable experience for its customers
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