Oh it was U not V!
L'Usine latest logo and identity X Rice Studios
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Curated By Brandcoat
Last updated on
August 29, 2024
L'Usine
latest identity
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We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
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L’Usine, a much loved café / shop in Ho Chi Minh City, tasked Rice with an extensive rebrand, as the business looked to expand into locations in Vietnam and abroad. Through L'Usine's deep adoration of the city, Rice imagined the brand as a conduit from Saigon to the world. Materials from Saigon's past, discovered through research, informed typographic choices as well as unexpected graphic forms, which the identity brought into a contemporary context. The brand encapsulates a sort of cosmopolitan Saigon lifestyle.
L’Usine Case Study
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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