Big C to GO!
Big C hypermarkets rebranded to be GO market
Before
After
No items found.
No items found.
No items found.
Locked Case
|
Curated by Brandcoat
Last updated on
August 29, 2024
GO!
latest identity
Maintenance Notice
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
No items found.
No items found.
Go! Malls, which are owned and operated by Central Group, one of the largest retailers in Asia, are being built in cities around Vietnam to meet the growing demand for modern shopping centers in the country. Go! Malls are well-branded and cheap to build, so their widespread deployment will provide Central Group a competitive edge in the property market and establish the company as a major player in the Vietnamese mass market after taking the place of Big C.
In addition to the rebranding, Central Retail will also develop new GO! hypermarkets in My Tho, Ben Tre, Tra Vinh, Buon Ma Thuot, and Quang Ngai. The retailer has upgraded its retail space to bring a new and modern retail experience to customers.
Vietnam Investment Review
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
No items found.
No items found.
