The Purrrrfect brand
Whiskas Vietnam new logo and visual identity
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Whiskas
latest identity
Whiskas, established in 1936 and owned by Mars within the pet care category, is globally recognized for its commitment to creating a world where all cats purr more through their delicious offerings. In their latest brand update, they worked together with Elmwood Brand Consultancy, ensuring the maintenance of their leading position. The new identity, first noticed in 2021, officially made its way to Vietnam in early 2024, emphasizing Whiskas' adaptability through brand localization in the country and the broader Southeast Asia region.
Whiskas, a legacy brand with more than nine decades of history, was originally called Kal Kan at its beginning. The name Whiskas took over the brand in 1988, making it a more appealing name for consumers, and the brand has grown into a worldwide symbol of cat care, driven by innovation and a strong commitment to nutrition.
Another major turning point in the brand's life occurred in 2003 when Whiskas transitioned its branding from red to purple, a color uncommon in the pet food industry at that time. Mars wanted a unique and memorable color to ensure Whiskas stood out on shelves. This shade of purple was carefully chosen and even called "Whiskas Purple," becoming a signature color that, over time, consumers have come to associate exclusively with Whiskas products.
Trademark
Industry
Consumer Staples
Sub-Industry
Founded year
1936
Entry to Vietnam
Early 2000s
Origin country
United States
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