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Ha Chuc Cascara Tea new logo and visual identity
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Ha Chuc Tea
latest identity
In 2021, Minh Tien Coffee ventured into a new product category with the launch of Ha Chuc Cascara Tea. This move signaled a focus on innovation and sustainability, leveraging a previously underutilized byproduct of coffee production – the coffee cherry husk. By doing so, Minh Tien Coffee aims to reduce waste, create additional revenue streams for coffee farmers, and introduce a unique and healthful beverage to the market.
The Ha Chuc Tea brand centers on themes of health, purity, and sustainability. Their core values are evident in their "5-no standard" (no preservatives, coloring, genetic modification, flavoring, or refined sugar). The narrative is all about the transformation of a humble coffee byproduct into a unique and beneficial beverage, aligning with a growing desire for natural, ethically sourced products.
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