Bakes new logo and visual identity
Bakes (2017)
latest identity

Celebrating Pastry Love

Bakes new logo and visual identity

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Casefile (~4 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

Bakes embarked on its culinary journey in 2015, initially known as Wbakes or W Bakes, alluding to 'Work Bakes.' This initial name derived its essence from Laure Chevallier’s other projects at the time, WORK Saigon & WORK Cafe. However, as the years folded, it succinctly rebranded itself to simply 'Bakes,' a name that has been synonymous with pastry pleasure to this day.
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[2017] Bakes logo and visual identity X The Lab Saigon

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Bakes Saigon

tags
Wordmark
Single
Millennials
One Signature
No tagline
.com
City Based
Ho Chi Minh City
Foodies
Niche
Urban
2019 and Earlier
B2C
Descriptive
English
Neutral Colors
Bakes (2017) Saigon brand evolution
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Trademark
Bakes (2017) Saigon
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2015
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
May 2017
Main colors
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