IDP Consolidates Brands with LOF Taking the Lead

Established in 2004, IDP or International Dairy Products has officially changed its name to LOF International Dairy as of July 2024. This consolidation aims to unify its various brands under one strong identity. LOF, which stands for "Lots of Love," was already a popular brand under IDP, symbolizing the company’s dedication to creating value with love. With this change, LOF is setting a new vision to become the leading food and beverage company in Southeast Asia.

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The rebranding also involves relocating its headquarters to Bau Bang Industrial Park, Binh Duong Province, and expanding its production capacity. LOF's General Director, Bui Hoang Sang, shared that the company aims to double its sales in the next five years and achieve billion-dollar revenue in the long term. The company continues to innovate with new products and aims to enhance its market presence through high-quality offerings and a strong corporate culture

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IDP's history is marked by strategic expansions and acquisitions, which have broadened its market reach and enhanced its competitive edge. These moves were guided by a vision to integrate and synergize the various operations under a unified brand, leading to the recent consolidation into LOF. This transition not only signifies a strategic rebranding but also aims to harness the cumulative strengths of IDP's diverse offerings.

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Throughout its history, IDP has been committed to sustainability and innovation. This commitment is reflected in the development of products that meet high environmental standards and in initiatives that promote sustainable industry practices. As LOF, the company continues to prioritize these values, ensuring that the legacy of IDP influences its future path.

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The rebranding of LOF is encapsulated in a vivid display of core values that underpin the company's ethos and strategic direction. At the heart of this new identity is a commitment to collaboration, depicted through interconnected smiling faces that symbolize unity and teamwork. This is complemented by an emphasis on a can-do spirit, portrayed by a face adorned with gears, reflecting a proactive, solution-oriented approach. Accountability is another cornerstone, represented by a clear, straightforward expression that underscores reliability and responsibility within the team. Continuous improvement is visually communicated through a face ascending towards a star, promoting the idea of perpetual growth and excellence. Finally, integrity forms an essential part of LOF's foundation, illustrated by a face aligning with a check mark, highlighting the ethical standards and honesty that guide the company's operations. This collective imagery not only reinforces LOF's commitment to these values but also sets a clear path for its future endeavors.

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As LOF takes the forefront, it carries forward IDP's legacy of quality and innovation, promising a new chapter of growth and market leadership. This historical perspective into IDP’s development enriches the narrative of the rebranding, providing stakeholders with a sense of continuity and vision for the future.

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