IDP Consolidates Brands with LOF Taking the Lead

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Creating value with love

IDP Consolidates Brands with LOF Taking the Lead

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Index | Curated By Brandcoat

Last updated on Dec 24, 2024

Established in 2004, IDP or International Dairy Products has officially changed its name to LOF International Dairy as of July 2024. This consolidation aims to unify its various brands under one strong identity. LOF, which stands for "Lots of Love," was already a popular brand under IDP, symbolizing the company’s dedication to creating value with love. With this change, LOF is setting a new vision to become the leading food and beverage company in Southeast Asia.

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Lof International Dairy

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2020 Onward

Ho Chi Minh City

Hanoi

Da Nang

LOF International Dairy brand evolution

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Lof International Dairy brand hierarchy

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LOF branding & creative design awards

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Trademark

LOF International Dairy

Industry

Consumer Staples

Sub-Industry

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Founded year

2004

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

July 2024

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