OK, then, let it bee!
Be ride-hailing firm old logo and identity
Brand New
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Be
latest identity
Founded in 2018, Be is a locally-founded rideshare company in Vietnam that sought to revolutionize the ride-hailing market. Rice Studio was tasked with creating the visual identity for Be, developing a distinctive and highly visible pattern of stripes that serves as the primary brand property. The name "Be" was chosen to be inspirational and all-encompassing, encouraging users to "be smart, be bold, be anything."
Trademark
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