Haidilao Vietnam logo and visual identity
Hai Di Lao
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Be Your Own Hotpot Master

Haidilao Vietnam logo and visual identity

Foreigner
Localized
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Index
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Curated by Brandcoat
Last updated on
July 2, 2024

tags
Single
Combination mark
Millennials
2020 Onward
Family Centered
Leading
Chinese
Emotive
Suggestive
Leisure Lovers
Foodies
B2C
Franchise
Magician
.com
One Signature
Global
Ho Chi Minh City
Hanoi
Nha Trang
Da Nang
Urban
Hai Di Lao Hotpot Brand Evolution
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Brand Portfolio and Hierarchy
Hai Di Lao's visual identity design awards
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Trademark
Hai Di Lao Hotpot
Industry
Consumer Discretionary
Sub-Industry
Chinese Cuisine
Hotpot
Premium Casual
Founded year
1994
Entry to Vietnam
2019
Origin country
China
Project context
Localization
Release date
July 2021
Main colors
Branding Agency