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Minh Tien Group new logo and visual identity
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Minh Tien Group
latest identity
In the verdant highlands of Northwest Vietnam, a story of transformation and passion unfolds with Minh Tien Group, a name that has become synonymous with innovation in the Vietnamese coffee industry. Born in 1991 as Minh Tien Coffee Import-Export Company Limited, this humble entity embarked on a journey that would redefine not just its own destiny but also the landscape of coffee production in Vietnam.
Minh Tien Group's brand story is one of a visionary approach intertwined with the rugged, untamed beauty of Son La, a region that, until three decades ago, remained a hidden gem in the realm of coffee cultivation. The group's intervention in this idyllic locale was nothing short of revolutionary. Transforming the traditional practices of local farmers, Minh Tien introduced methodical care techniques and strict testing procedures, shifting the focus from mere raw coffee production to cultivating specialty Arabica coffee. This strategic pivot not only enhanced the quality of Son La's Arabica coffee but also placed it firmly on the global coffee map.
However, the essence of Minh Tien Group extends beyond agricultural transformation. Their innovative mission includes embracing a circular economy model in coffee production, where every part of the coffee cherry is valued. This approach is a testament to Minh Tien Group's commitment to environmental stewardship and economic sustainability. It has led to a diverse range of products: aromatic green coffee beans for export; roasted, ground, and instant Coffilia coffee retail products; the Coffilia coffee shop chain; the innovative Ha Chuc Cascara tea derived from coffee fruit peel; Namigo – a biological product made from coffee grounds; and organic fertilizer made from coffee husks.
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