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Founded in 1992, Nguyen Kim has grown to become one of Vietnam's leading retail brands in the electronics industry. With over 70 stores and a burgeoning e-commerce channel, the company established itself as a trusted provider of a wide range of products. It stood as the number one retailer of consumer electronics in Vietnam in 2010, according to a Nielsen survey. By 2015, it held a market share of 12%, leading the electronics retail industry.