CHIIIILLZ in Yellowz
Beck's Ice new logo and identity X M - N Associates
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Curated by Brandcoat
Last updated on
July 23, 2024
Beck's ice
latest identity
Beck's, a global German beer brand established in 1873, has been an icon of quality and tradition. Currently under the ownership of AB InBev, Beck's ventured into the Vietnamese market with "Beck's Ice" in 2008. Unlike its German counterpart known for its exceptional transparency, Beck's Ice in Vietnam is crafted locally, adhering to the traditional German recipe but tailored to meet local preferences.
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The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
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Credits
Creative Director Duy — N
Designer Phúc Trần, Anh Nguyễn, Anh Phạm
Producer Quân Nguyễn
Project Manager M — Lan
Typography
Chillz Display by Blaze Type
Chillz Apercu by Colophon Foundry
Photography
Photography Wing Chan
Digital Retoucher An Nguyễn
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