Beck's Ice new logo and identity X M - N Associates
Beck's ice
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

CHIIIILLZ in Yellowz

Beck's Ice new logo and identity X M - N Associates

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Curated by Brandcoat
Last updated on
July 23, 2024

Beck's, a global German beer brand established in 1873, has been an icon of quality and tradition. Currently under the ownership of AB InBev, Beck's ventured into the Vietnamese market with "Beck's Ice" in 2008. Unlike its German counterpart known for its exceptional transparency, Beck's Ice in Vietnam is crafted locally, adhering to the traditional German recipe but tailored to meet local preferences.

Evolution of the Beck's Ice logo in Vietnam

Credits


Creative Director Duy — N
Designer Phúc Trần, Anh Nguyễn, Anh Phạm
Producer Quân Nguyễn​​​​​​​​​​​​​​
Project Manager M — Lan

Typography
Chillz Display by Blaze Type
Chillz Apercu by Colophon Foundry

Photography
Photography Wing Chan
Digital Retoucher An Nguyễn

Related links

Beck's Ice (VUA BIA) Case Study

tags
Triple
Combination mark
2020 Onward
One Signature
National
B2B
B2C
Segmented
Generation Z
Ho Chi Minh City
Hanoi
Da Nang
Hai Phong
Can Tho
Energetic
Binh Duong
Nha Trang
Urban
Established
Beck's ice Beer Brand Evolution
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Brand Portfolio and Hierarchy
Beck's ice's visual identity design awards
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Trademark
Beck's ice Beer
Industry
Consumer Staples
Sub-Industry
Alcoholic Drinks
Beer
Founded year
2017
Entry to Vietnam
Origin country
Germany
Project context
Prodact line Revamped
Release date
January 2022
Main colors
Branding Agency