CHIIIILLZ in Yellowz
Beck's Ice new logo and identity X M - N Associates
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Beck's ice
latest identity
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Beck's, a global German beer brand established in 1873, has been an icon of quality and tradition. Currently under the ownership of AB InBev, Beck's ventured into the Vietnamese market with "Beck's Ice" in 2008. Unlike its German counterpart known for its exceptional transparency, Beck's Ice in Vietnam is crafted locally, adhering to the traditional German recipe but tailored to meet local preferences.
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