Marcel introduced the Café Marcel sub-brand
Café Marcel
latest identity

The French Take on Brunch

Marcel introduced the Café Marcel sub-brand

Parent
Sub-brand
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Index | Curated By Brandcoat
Last updated on Dec 25, 2024

In September 2018, the Marcel team launched a new concept, Café Marcel, aimed at providing a relaxed yet sophisticated brunch experience with a French twist. The concept was developed to capture the essence of a French road trip, merging the charm of Paris with the warmth of the countryside. The branding for Café Marcel, created in collaboration with The Lab Saigon, features a vibrant and approachable visual identity that includes multicolored logos and playful design elements. This strategic initiative seeks to offer high-quality French-inspired dishes in a cozy, stylish setting, appealing to the modern, urban audience in Ho Chi Minh City​

Visual identity showcase for Café Marcel
Visual identity showcase for Café Marcel

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Related links

Café Marcel Marcel Restaurants

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Wordmark
Single
2019 and Earlier
Café Marcel brand evolution
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Café Marcel branding & creative design awards

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Trademark
Café Marcel
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2018
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
September 2018
Main colors
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