Café Marcel
latest identity
In September 2018, the Marcel team launched a new concept, Café Marcel, aimed at providing a relaxed yet sophisticated brunch experience with a French twist. The concept was developed to capture the essence of a French road trip, merging the charm of Paris with the warmth of the countryside. The branding for Café Marcel, created in collaboration with The Lab Saigon, features a vibrant and approachable visual identity that includes multicolored logos and playful design elements. This strategic initiative seeks to offer high-quality French-inspired dishes in a cozy, stylish setting, appealing to the modern, urban audience in Ho Chi Minh City
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Trademark