latest identity

The French Take on Brunch

Marcel introduced the Café Marcel sub-brand

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Sub-brand

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Index | Curated By Brandcoat

Last updated on Dec 25, 2024

In September 2018, the Marcel team launched a new concept, Café Marcel, aimed at providing a relaxed yet sophisticated brunch experience with a French twist. The concept was developed to capture the essence of a French road trip, merging the charm of Paris with the warmth of the countryside. The branding for Café Marcel, created in collaboration with The Lab Saigon, features a vibrant and approachable visual identity that includes multicolored logos and playful design elements. This strategic initiative seeks to offer high-quality French-inspired dishes in a cozy, stylish setting, appealing to the modern, urban audience in Ho Chi Minh City

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Visual identity showcase for Café Marcel

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Related links

Café Marcel Marcel Restaurants

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Single

2019 and Earlier

Café Marcel brand evolution

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Trademark

Café Marcel

Industry

Consumer Discretionary

Sub-Industry

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Founded year

2018

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

September 2018

Main colors

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