New look that energizes it
The latest Eximbank Logo and Identity
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Curated by Brandcoat
Last updated on
July 23, 2024
Eximbank
latest identity
In 2018, Eximbank, one of Vietnam's oldest joint-stock commercial banks, undertook a significant brand refresh to modernize its image and strengthen its market presence. Established in 1989, Eximbank has been a key player in Vietnam's financial sector, with a wide network of branches and international partnerships. The rebranding initiative, launched in February 2018, introduced a new logo and visual identity designed to reflect the bank's commitment to innovation, reliability, and customer-centric services. This transformation aimed to rejuvenate the bank's image and better align with its strategic goals of growth and modernization.
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The Vietnam Export-Import Commercial Joint Stock Bank operates throughout the country, with its headquarters in Ho Chi Minh City. Ho Chi Minh City, as well as 207 branches and transaction offices throughout the country, and has agency partnerships with 869 banks in 84 countries worldwide.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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