Farm Fresh
Les Vergers du Mékong introduced the Le Fruit sub-brand
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Le Fruit
latest identity
Natural fruit juices and preserves in a variety of flavours. Le Fruit is based in Vietnam's rich Mekong Delta region. For nearly two decades, the company has made juices and jams from fruits purchased locally. Rice was in charge of rebranding the company and its product line. Our goal was to highlight their primary difference: their commitment to preservative-free, locally-made natural products. This would let Le Fruit compete against a plethora of foreign products that dominated the market with imported goods.
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