Swing Potato Chips Product Line Refresh
Swing
latest identity

Wavey Richness and Crunchiness

Swing Potato Chips Product Line Refresh

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Index | Curated By Brandcoat
Last updated on Dec 25, 2024

With its entry into the Vietnamese market in 2010, Swing swiftly captured the hearts of Vietnamese teenagers with its extreme crispiness and bold, innovative flavors. Known for its distinctive wavy-cut potatoes, Swing not only established a unique position within the O'Star family but also carved out its own vibrant identity with creative variants. This product line has played a significant role in strengthening Orion’s dominance in Vietnam's potato chip market. In 2024, Swing underwent a strategic packaging redesign to align with contemporary trends and better connect with the sophisticated, modern lifestyles of Vietnamese youth. This update, alongside O'Star's refresh, reinforces Swing's commitment to evolving with its audience while maintaining the high quality and rich taste that fans love.

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tags
2020 Onward
Hanoi
Ho Chi Minh City
Da Nang
Swing Chips brand evolution
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Trademark
Swing Chips
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2008
Entry to Vietnam
Origin country
Korea
Project context
Revamped
Release date
May 2024
Main colors
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