Folk art revived!
Ting logo and identity X Rice
Brand New
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Curated By Brandcoat
Last updated on
August 29, 2024
ting
latest identity
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We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
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When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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