Talk to your love
Zalo App new logo and visual identity designed In-House
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Curated By Brandcoat
Last updated on
July 19, 2024
Zalo
latest identity
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The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
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Zalo is a Vietnamese internet messenger with some added features compared to famous apps like WhatsApp, Viber, and Line. It was founded in Vietnam in 2012. You can use the app to send text and voice messages to your contacts, make audio and video calls, and make new acquaintances by participating in public chat rooms.
The Zalo badge was simplified in 2019, with the colour palette flattened and all shine removed from the square blue and white badge. The composition remained unchanged, however the white chat bubble took much more room than on the last badge. The logotype is another major thing that was redone. The typeface was updated to be more modern, with the letters being fully rounded and the letters cut straight.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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