Bamboo Airways new logo and identity X LIFT Aero Design

Bamboo Airways' new appearance was unveiled by FLC Group, a Hanoi-based company. The airline's branding—including its logo, livery, and cabin interior—was created by aviation design agency LIFT Strategic Design. The distinctive green and blue livery is sure to stand out from the crowd. Cleanly resembling an airplane's tail, this arrangement has a "forest" of bamboo in a fresh, young green colour connected to bamboo leaves in two different colours of blue. According to LIFT, the growing bamboo represents "a symbol of strength, versatility, beauty and poise, the same qualities as the people of Vietnam." It's a homage to the country's natural splendour, but with a thoroughly contemporary, metropolitan vibe.

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The branding and livery make some striking and original statements. The letter M serves as a canopy for an abstract bamboo leaf in this daring logotype. The whole logotype is meant to convey a sense of dependability and permanence, attributes shared by the well-established parent firm FLC Group in Vietnam.

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