Bamboo Airways new logo and identity
Bamboo Airways
latest identity

Is it the largest bamboo leaf?

Bamboo Airways new logo and identity

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QuickCase (~2 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

Bamboo Airways' new appearance was unveiled by FLC Group, a Hanoi-based company. The airline's branding—including its logo, livery, and cabin interior—was created by aviation design agency LIFT Strategic Design. The distinctive green and blue livery is sure to stand out from the crowd. Cleanly resembling an airplane's tail, this arrangement has a "forest" of bamboo in a fresh, young green colour connected to bamboo leaves in two different colours of blue. According to LIFT, the growing bamboo represents "a symbol of strength, versatility, beauty and poise, the same qualities as the people of Vietnam." It's a homage to the country's natural splendour, but with a thoroughly contemporary, metropolitan vibe.

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Bamboo Airways

tags
Triple
Combination mark
2019 and Earlier
Two Signature
.com
Hanoi
Ho Chi Minh City
Da Nang
Hai Phong
Nha Trang
Can Tho
National
Asia
Urban
Segmented
B2C
Bamboo Airways brand evolution
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Bamboo Airways branding & creative design awards

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Trademark
Bamboo Airways
Industry
Industrials
Sub-Industry
No items found.
Founded year
2017
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
April 2018
Main colors
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