Cơm Tấm Cali Broken Rice Restaurant Branding
Cơm Tấm Cali
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About the case

Sweet grains of Vietnamese rice

Cơm Tấm Cali Broken Rice Restaurant Branding

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Curated by Brandcoat
Last updated on
August 29, 2024

Established in Ho Chi Minh City at the end of 2007, Cơm Tấm Cali is a notable broken rice restaurant chain with 18 branches, easily recognized by its distinctive purple and yellow branding. Since its inception, the restaurant has catered to diners with its exceptional menu that blends traditional flavors with unique recipes from California. Offerings include classic cutlets, tofu with shrimp, and various meat dishes, each prepared to offer a taste of tradition enriched with diverse culinary influences.

Cơm Tấm Cali logo closer look

Hạt tấm, also known as the germ of the rice grain, is highly nutritious and has been utilized to create Cơm Tấm, a distinctive dish originating from Southern Vietnam. Traditionally favored for breakfast in old Saigon, Cơm Tấm is now enjoyed as a meal any time of day throughout the country.

Cơm Tấm Cali waiter and waitresse - in uniform - serving food

Cơm Tấm Cali introduces a new twist to this humble Southern dish by blending traditional Vietnamese culinary art with modern innovation, reflecting the creator's passion for food and nostalgia for their homeland. The menu evolves from classic grilled pork over broken rice to unique variations and a variety of side dishes. Cơm Tấm Cali restaurants are known for their visually appealing presentation and a mix of traditional flavors with modern touches.

The restaurants aim to provide clean, nutritious meals in a refined and elegant setting. Guests are invited to experience and appreciate the traditional essence and unique modern twists that define Cơm Tấm Cali.

tags
Emblem
Dual
2019 and Earlier
Established
Generation X
.com
Vietnamese
Descriptive
One Signature
Ho Chi Minh City
City Based
Cơm Tấm Cali Brand Evolution
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Brand Portfolio and Hierarchy
Cơm Tấm Cali's visual identity design awards
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Trademark
Cơm Tấm Cali
Industry
Consumer Discretionary
Sub-Industry
Fast Casual
Founded year
2007
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
January 2008
Main colors
Branding Agency