De La Sól, an initiative sub-brand by Sun Life Insurance
De La Sól
latest identity

From the Sun, with Soul

De La Sól, an initiative sub-brand by Sun Life Insurance

Parent
Sub-brand
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Index | Curated by Brandcoat
Last updated on Oct 01, 2024

Established in 2022, De La Sól is a sub-brand of Sun Life Vietnam, created to bolster Sun Life's presence in the Vietnamese market and foster community engagement and artistic growth. This initiative is part of Sun Life's strategic expansion plans in Vietnam, aiming to provide high-quality, customer-centric services. De La Sól serves as a flagship model, showcasing a comprehensive service approach that includes financial consultations, customer care, and various community-focused activities. The brand emphasizes creating unique and enriching experiences for its clients, aligning with Sun Life’s broader mission to enhance lives and contribute positively to the community​.

Animation of the De La Sól logotype.

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tags
Dual
Wordmark
2020 Onward
Emerging
Metaphorical
Luxury Seekers
De La Sól brand evolution
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De La Sól branding & creative design awards

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Trademark
De La Sól
Industry
Financials
Sub-Industry
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Founded year
2022
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
January 2022
Main colors
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