The Prosperous Dragon of Vietnam
Dragon Capital new logo and visual identity X Sedgwick Richardson
Established in 1994, Dragon Capital has been a pillar of financial innovation in Vietnam, marking its 30th anniversary with a notable brand refresh in 2024, undertaken with the expertise of Sedgwick Richardson. This initiative aimed to redefine Dragon Capital's mission and storytelling, with a keen focus on presenting the dynamic narrative of Vietnam and the firm itself to a global audience while also enhancing ties with domestic retail investors. The refresh was not just about maintaining Dragon Capital's pioneering status in the Vietnamese fund management landscape but elevating it to new heights, ensuring that its legacy and forward-looking approach continued to resonate across all investor segments.
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Established in 1994, Dragon Capital has been a pillar of financial innovation in Vietnam, marking its 30th anniversary with a notable brand refresh in 2024, undertaken with the expertise of Sedgwick Richardson. This initiative aimed to redefine Dragon Capital's mission and storytelling, with a keen focus on presenting the dynamic narrative of Vietnam and the firm itself to a global audience while also enhancing ties with domestic retail investors. The refresh was not just about maintaining Dragon Capital's pioneering status in the Vietnamese fund management landscape but elevating it to new heights, ensuring that its legacy and forward-looking approach continued to resonate across all investor segments.
