FPT Group latest logo and visual identity X Thicao
FPT Corporation
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Energizing Life

FPT Group latest logo and visual identity X Thicao

Before
After
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Index | Curated by Brandcoat
Last updated on Jul 24, 2024

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Founded in 1988, FPT Corporation, which stands for Financing and Promoting Technology, embarked on a transformative rebranding journey in 2010. With the introduction of the slogan "Energizing Life," FPT unveiled a vibrant, modern, and friendly logo designed by Thicao. This rebranding effort marked the first major change in FPT's visual identity in its 22-year history, aiming to reflect the company's dynamic and customer-centric approach.

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The new identity emphasizes FPT's core mission to invigorate clients, partners, and consumers through innovative IT solutions, aligning with its vision of fostering technological advancements and enhancing user experiences across various sectors​

FPT Tower in Hanoi was designed to resemble the shape of FPT's logo
FPT Tower in Hanoi was designed to resemble the shape of FPT's logo

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FPT Group Case Study

tags
Combination mark
Single
2019 and Earlier
Global
.vn
One Signature
Hanoi
Ho Chi Minh City
Da Nang
Can Tho
Central Vietnam
Northern Vietnam
Southern Vietnam
Generation X
FPT Corporation brand evolution
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brand hierarchy
FPT Corporation branding & creative design awards
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Trademark
FPT Corporation
Industry
Information Technology
Sub-Industry
Conglomerate
ICT
Founded year
1988
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
September 2010
Main colors
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