FPT Group latest logo and visual identity X Thicao
FPT Corporation
latest identity

Energizing Life

FPT Group latest logo and visual identity X Thicao

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Curated by Brandcoat
Last updated on
July 24, 2024

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Founded in 1988, FPT Corporation, which stands for Financing and Promoting Technology, embarked on a transformative rebranding journey in 2010. With the introduction of the slogan "Energizing Life," FPT unveiled a vibrant, modern, and friendly logo designed by Thicao. This rebranding effort marked the first major change in FPT's visual identity in its 22-year history, aiming to reflect the company's dynamic and customer-centric approach.

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The new identity emphasizes FPT's core mission to invigorate clients, partners, and consumers through innovative IT solutions, aligning with its vision of fostering technological advancements and enhancing user experiences across various sectors​

FPT Tower in Hanoi was designed to resemble the shape of FPT's logo
FPT Tower in Hanoi was designed to resemble the shape of FPT's logo
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.

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Brand name
FPT Corporation
Sector
Information Technology
Founded year
1988
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
September 2010
Main colorS