Hoa Phat
latest identity
Hoa Phat Group officially introduced its new brand identity on November 1st, 2017. Its new logo is more powerful, modern, and dynamic, reflecting the group's "harmony for development" philosophy. The new brandname identity was developed with the purpose of improving Hoa Phat's image and prestige while also being commensurate with the Group's future scale and significance. Dentsu Vietnam, part of the world's top Advertising and Communication Group, consults on and implements Hoa Phat Group's rebranding project.
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Trademark