Hoa Phat Group new logo and identity X Dentsu Vietnam
Hoa Phat
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Making a more precise future path

Hoa Phat Group new logo and identity X Dentsu Vietnam

Before
After
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Index | Curated by Brandcaot
Last updated on Jul 17, 2024
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Hoa Phat Group officially introduced its new brand identity on November 1st, 2017. Its new logo is more powerful, modern, and dynamic, reflecting the group's "harmony for development" philosophy. The new brandname identity was developed with the purpose of improving Hoa Phat's image and prestige while also being commensurate with the Group's future scale and significance. Dentsu Vietnam, part of the world's top Advertising and Communication Group, consults on and implements Hoa Phat Group's rebranding project.

Hoa Phat Group logo

The three crossed triangles at an earlier point were refactored into a directional arrow to show a consensus forward, continuing to pursue the group's quality target. Underneath the three arrows is the stylized image of hands together to build a solid foundation for the past 25 years.

Hoa Phat news

Hoa Phat brand key visuals
Hoa Phat brand key visuals
Hoa Phat steel factory - photoshoot by He studio
Hoa Phat steel factory - photoshoot by He studio
tags
Dual
Logomark
2019 and Earlier
Cool Colors
One Signature
Vietnamese
Founder Based
Hoa Phat Group brand evolution
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brand hierarchy
Hoa Phat branding & creative design awards
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Trademark
Hoa Phat Group
Industry
Materials
Sub-Industry
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Founded year
1992
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
November 2017
Main colors
Related Providers
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