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Laha Coffee, known as the machine coffee king, has evolved from its humble beginnings in 2012 as a roadside Styrofoam box to a successful brand with over 70 stores across five provinces in Vietnam, including Ho Chi Minh City, Dong Nai, Vung Tau, Tien Giang, and Hue. The company's recent rebranding signifies its commitment to organic farming standards, sustainable practices, and community support, all embodied in the new brand message, "Taking Care of Mother Earth."