Laha Coffee new logo and visual identity
Laha Coffee
latest identity

The beans sprout trees

Laha Coffee new logo and visual identity

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QuickCase (~2 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

Laha Coffee, known as the machine coffee king, has evolved from its humble beginnings in 2012 as a roadside Styrofoam box to a successful brand with over 70 stores across five provinces in Vietnam, including Ho Chi Minh City, Dong Nai, Vung Tau, Tien Giang, and Hue. The company's recent rebranding signifies its commitment to organic farming standards, sustainable practices, and community support, all embodied in the new brand message, "Taking Care of Mother Earth."

The Laha Coffee bean logo has been transformed to a tree logo.

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Laha Coffee

tags
Single
Combination mark
2020 Onward
Ho Chi Minh City
City Based
Generation Z
Minimalist
Cool Colors
B2C
Franchise
One Signature
Vietnamese
Laha Coffee brand evolution
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Laha Coffee branding & creative design awards

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Trademark
Laha Coffee
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2012
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
January 2023
Main colors
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