Misty Mountains' Original Coffee
Minh Tien Coffee new logo and visual identity
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Minh Tien Coffee
latest identity
Nestled in the fog-covered mountains of Vietnam, Minh Tinh Coffee emerged as a vital arm of the Minh Tinh Group, a beacon of quality and tradition in the Vietnamese coffee industry. The brand developed under the expert guidance of Bratus and extends beyond a mere subsidiary; it embodies the group's overarching ethos and relentless pursuit of excellence. Seamlessly interwoven with the identity of Minh Tinh Group, Minh Tinh Coffee stands as a paragon of the group’s commitment to quality coffee production, crafting a narrative that resonates with both B2B operations and end consumers.
The story of Minh Tinh Coffee is inexorably linked to the transformation of the Son La region. Once a hidden gem in the world of coffee cultivation, Son La’s landscape was dramatically reshaped by Minh Tinh Coffee's innovative practices. Their introduction of sophisticated cultivation techniques and stringent quality control measures not only put Son La coffee on the global map but also revolutionized the socio-economic fabric of the region. The impact of Minh Tinh Coffee extended beyond the fields of coffee production, touching the lives of local farmers and enhancing their livelihoods and well-being in profound ways.
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