Passion, Minus N
Passio Coffee's logo, visual identity, and packaging
Brand New
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Passio
latest identity
Founded in 2006, Passio Coffee is one of the few "takeaway coffee" brands that has witnessed significant growth, despite the downturn of several competitors in the same period. Over the years, the brand has established a substantial presence in the bustling Vietnamese coffee market, earning a reputation for its clean coffee and unwavering commitment to customer experience. Currently, Passio Coffee proudly operates more than 80 coffee shops across the country, with a brand identity that has remained unchanged for 17 years. This unaltered strategy has successfully built a legacy in a rapidly evolving market. Nevertheless, the long-term sustainability and effectiveness of this strategy remain intriguing aspects to be observed.
Trademark
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