Wavey Richness and Crunchiness
Swing Potato Chips Product Line Refresh
With its entry into the Vietnamese market in 2010, Swing swiftly captured the hearts of Vietnamese teenagers with its extreme crispiness and bold, innovative flavors. Known for its distinctive wavy-cut potatoes, Swing not only established a unique position within the O'Star family but also carved out its own vibrant identity with creative variants. This product line has played a significant role in strengthening Orion’s dominance in Vietnam's potato chip market. In 2024, Swing underwent a strategic packaging redesign to align with contemporary trends and better connect with the sophisticated, modern lifestyles of Vietnamese youth.
This case study is currently not available for public access. You can explore other case studies in our Brands Directory.
With its entry into the Vietnamese market in 2010, Swing swiftly captured the hearts of Vietnamese teenagers with its extreme crispiness and bold, innovative flavors. Known for its distinctive wavy-cut potatoes, Swing not only established a unique position within the O'Star family but also carved out its own vibrant identity with creative variants. This product line has played a significant role in strengthening Orion’s dominance in Vietnam's potato chip market. In 2024, Swing underwent a strategic packaging redesign to align with contemporary trends and better connect with the sophisticated, modern lifestyles of Vietnamese youth.
This update, alongside O'Star's refresh, reinforces Swing's commitment to evolving with its audience while maintaining the high quality and rich taste that fans love.
