ToCoToCo
latest identity
Launching an exciting new venture, ToCoToCo, a brand synonymous with quality milk tea and outstanding customer engagement, has stepped into the realm of ice cream and coffee with its new sub-brand, ToCoToCo Ice Cream & Coffee. In response to the growing competition and evolving market dynamics, ToCoToCo decided to leverage the power of a sub-branding strategy, opening over 12 stores in the first two months in key cities like Hanoi and Saigon. This fresh initiative offers an irresistible blend of delectable ice cream, robust coffee, and the timeless appeal of ToCoToCo's brand philosophy.
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