ToCoToCo Ice Cream - Coffee Sub-branding
ToCoToCo
latest identity

Toco, it's summertime!

ToCoToCo Ice Cream - Coffee Sub-branding

Parent
Sub-brand
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QuickCase (~2 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

Launching an exciting new venture, ToCoToCo, a brand synonymous with quality milk tea and outstanding customer engagement, has stepped into the realm of ice cream and coffee with its new sub-brand, ToCoToCo Ice Cream & Coffee. In response to the growing competition and evolving market dynamics, ToCoToCo decided to leverage the power of a sub-branding strategy, opening over 12 stores in the first two months in key cities like Hanoi and Saigon. This fresh initiative offers an irresistible blend of delectable ice cream, robust coffee, and the timeless appeal of ToCoToCo's brand philosophy.

ToCoToCo Ice Cream & Coffee main logo.
ToCoToCo Ice Cream & Coffee main logo.

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tags
Single
2020 Onward
Combination mark
One Signature
Art Deco
Ho Chi Minh City
Franchise
Generation Alpha
Invented
Descriptive
ToCoToCo Ice Cream - Coffee brand evolution
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ToCoToCo branding & creative design awards

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Trademark
ToCoToCo Ice Cream - Coffee
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2023
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
April 2023
Main colors
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