VietJet Air latest logo and identity
VietJet
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

More flights for less money

VietJet Air latest logo and identity

Brand New
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Index | Curated by Brandcoat
Last updated on Aug 16, 2024

In November 2007, the Vietnamese Minister of Finance issued a license to VietJet Airlines, making it the first privately owned, modern airline in Vietnam. The Vietnam Airlines was established in December 2011 and is the country's second privately owned and fifth domestic civil airline. VietJet Air is a joint venture between Sovico Holdings and HDBank, as well as other institutional investors and stakeholders. The first flight took place on December 25, 2011, and connected Ho Chi Minh City with Hanoi. In December of 2015, the 25 millionth passenger was on board.

A Flight with the VietJet Air brand

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VietJet Air App logo
VietJet Air App logo

With the introduction of the low-cost airline model, Vietjet Air nearly eliminated all of its in-flight extras. In contrast to Vietnam Airlines, Vietjet Air no longer charges for checked bags and does not provide in-flight meals. Passengers will now have to pay extra for things like luggage storage and lunch service. The seats are as close together as possible, and there isn't even an in-flight magazine, all because Vietjet wants to save money on these trips.

Surprisingly, Vietjet Air's low-cost airline model not only provides possibilities to travel for Vietnamese people in general, but it also encourages the growth of the aviation sector. The market is expected to expand by about 14% during the next four years, from 2011 to 2015. Vietjet's market share grew significantly from 5% in 2011 to 43% in 2017, making it the airline with the largest domestic market share in Vietnam.

Airline pilots and flight attendants for VietJet
Airline pilots and flight attendants for VietJet

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VietJet Air

tags
Wordmark
Single
2019 and Earlier
Warm Colors
.com
Leading
Millennials
Generation X
Lexical
Vietnamese
VietJet Air brand evolution
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brand hierarchy
VietJet branding & creative design awards
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Trademark
VietJet Air
Industry
Industrials
Sub-Industry
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Founded year
2011
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
December 2011
Main colors
Branding Agency