More Than a Dairy Brand
Vinamilk new logo and visual identity
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Vinamilk
latest identity
Established almost five decades ago, Vinamilk has evolved into more than a household name in the dairy industry of Vietnam. It is a source of national pride and stands tall as one of the leading dairy producers on the global stage. Serving millions across 50 countries, Vinamilk has become a symbol of sustenance and care, its legacy transcending time and bridging generations. As times change and consumers evolve, so has Vinamilk. Recognizing the need to adapt to the vibrant and changing consumer landscape of Vietnam, as in 2023 Vinamilk embarked on a journey of full brand transformation.
Vinamilk, chose to embrace its true self, moving beyond the imagery of happy cows to a visual identity that is bold, wholesomely endearing, and unapologetically confident. This pivotal move was steered by a creative alliance of local and international talent.
The brand firmly rooted in Vietnamese soil since 1976, began its journey as Southern Coffee-Dairy, a state-owned enterprise. Over the years, especially after the pivotal change in 2003 to Vietnam Dairy Products as a joint-stock company, the brand has seen its logo evolve subtly. Despite these changes, for two decades, the core brand strategy and messaging remained consistent, comfortably familiar yet static against the backdrop of a rapidly transforming Vietnam. However, the year 2023 marked a watershed moment in Vinamilk's history. The brand undertook a significant transformation, the first of its scale in 47 years, signaling not just a change in design but a revolutionary shift in brand strategy.
Trademark
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