Ambrosia Café Bistro gets new logo and identity X Xolve
Ambrosia Cafe Bistro
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

A scent of tasty smoke!

Ambrosia Café Bistro gets new logo and identity X Xolve

Brand New
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Index | Curated By Brandcoat
Last updated on Aug 29, 2024

Ambrosia Café Bistro is a fusion café, and bistro in the heart of Saigon was established in 2020. Xolve was approached to create this brand from the ground up as a full scope project, to create a cohesive design concept that sets Ambrosia apart from every other café in Ho Chi Minh City.

 Ambrosia Café Bistro logo on cafe counter / reception - © Phú Đào

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Ambrosia Café Bistro logo animation
Ambrosia Café Bistro logo animation

"The solution began with the naming strategy. ‘Ambrosia’ has its origins in Greek mythology, where the term is used to describe the food and drink of the gods. Our team wanted to communicate that Ambrosia is not just a meal, but rather a full experience defined by a tasty menu, attentive service, and complementary design. Canary yellow is paired with orange and deep-sea green for a captivating analogous color scheme. The bright yellow and orange tones convey warmth and vibrance, which starkly contrast against the green. The three colors together connote life, energy, and creativity, creating a positive and welcoming aura for the café."
xolve case study

logo on plate
Ambrosia Café Bistro symbol on plate with cold-cuts

RELATED LINKS

Ambrosia Café Bistro Branding Case Study FOOD/MENU Photography INTERIOR Photography

tags
Dual
Animated
2020 Onward
.vn
Ho Chi Minh City
City Based
B2C
Two Signature
Urban
Developing
Combination mark
Millennials
Ambrosia Cafe Bistro brand evolution
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brand hierarchy
Ambrosia Cafe Bistro branding & creative design awards
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Trademark
Ambrosia Cafe Bistro
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2020
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
December 2020
Main colors
Branding Agency