BOO

latest identity

Made in the street

BOO new logo and visual identity

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Index | Curated by Brandcoat

Last updated on Dec 09, 2024

Started as a small skate shop in 2003, BOO grew into an official fashion chain before transforming itself into a major fashion retailer in Vietnam; with 50+ stores and diverse products every year. Through BOO's journey, many sub-brands was lunched for different product lines, later they decided to combine all under only one brand so it grows stronger and earn more market equity and brand recognition and here Rice Studios comes with a comprehensive identity system, with the aim to help BOO stay relevant for the new generation of Vietnamese streetwear lovers.

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tags

Single

2019 and Earlier

Generation Z

Hanoi

Ho Chi Minh City

National

Urban

Cool Colors

Contemporary

Invented

One Signature

Minimalist

B2C

Niche

.vn

Da Nang

Hai Phong

Northern Vietnam

Vietnamese

Letterform

BOO Streetwear brand evolution

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brand hierarchy

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BOO branding & creative design awards

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Trademark

BOO Streetwear

Industry

Consumer Discretionary

Sub-Industry

Clothing Brand

Streetwear

Founded year

2013

Entry to Vietnam

Origin country

Vietnam

Project context

Consolidated

Release date

March 2019

Main colors

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