4P's Corporation introduced the Cafe 4P's sub-brand
Cafe 4P’s
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Coffee for peace

4P's Corporation introduced the Cafe 4P's sub-brand

Parent
Sub-brand
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Index
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Curated By Brandcoat
Last updated on
August 11, 2024

Café 4P's is a new sub-brand introduced by 4P's Corporation with the purpose of "Sharing Happiness" through coffee cups. Its first locations, in Hanoi (2021) and 2nd in Saigon (2022). Cafe 4P's is committed to the same sustainability practices as the 4P's brand. For example, as part of their one-of-a-kind coffee-making process, they incorporate compostable coffee packaging, disposable cups, upcycle glass, coffee-dyed seats, and other eco-friendly equipment and materials. More information to follow...

Café 4P's logo
Café 4P's logo

Café 4P's Saigon bartenders' uniforms
Café 4P's Saigon bartenders' uniforms

tags
Wordmark
Dual
2020 Onward
Hanoi
Millennials
Cafe 4P’s Brand Evolution
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4P's Brand Portfolio and Hierarchy
Cafe 4P’s's visual identity design awards
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Trademark
Cafe 4P’s
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2021
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
June 2021
Main colors
Branding Agency
N/A