Expect the unexpected
VPBank introduced the Cake sub-brand X Rice Studios
Parent
Sub-brand
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Locked Case
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Curated by Brandcoat
Last updated on
August 29, 2024
Cake
latest identity
Cake is a digital bank and considers as a product under VPBank and Be Group. Cake provides all services like a traditional bank, even easier and faster. You can open a bank account in just 2 mins anywhere using the phone app. With help from Rice Studios, Cake gets an unexpected visual identity in a good way for good reasons. Usually, financial services are focus on an older target audience. In our case, this is not the case! We got more vibrant colours, friendly and creative characteristics that attract a younger audience, which is the main goal of brand communications.
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Banking is easier with Cake. The Cake brand leverages the bank's simplified experience and no-nonsense services in a manner that's equally stripped-down, engaging and easy to understand.The bold, unexpected application of color and typography were chosen to portray Cake's cold-shoulder towards the tired aesthetic and procedures offered by the traditional financial services. Cake is on a mission to reinvent the banking experience for the cultures and lifestyles of today.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
Related links
Cake on behance Cake website VPBank Press Release
[@BrandCoat]
Post Contributors: Mo Abuelella
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