Gaieté gets new logo and identity X M — N Associates
Gaieté
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Unboxing the extraordinary femininity

Gaieté gets new logo and identity X M — N Associates

Brand New
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Index | Curated By Brandcoat
Last updated on Aug 29, 2024

Gaieté is a women's clothing brand available online without offline locations, established in 2020. With help from M — N Associates, they built their brand identity and touchpoints, results in beautifully bright images, elegance in all details and uniqueness in the digital and physical brand experiences.

Gaieté boxes with model

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Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes. Through this way, unboxing relationship becomes performative and memorable.

M-N Associates Gaieté case study

Credits

Creative Director Duy — N | Art Director Anh Nguyễn​​​​​ | Web Designer Anh Nguyễn​​​​​ | Designer Ngân Huỳnh, Đức Ngô, Quân Nguyễn | Illustrator Đức Ngô​​​​​​​​​​​​​​ | Producer Phúc Trần​​​​​​​​​​​​​​ | Project Manager M — Lan | Portfolio Photography Marc Maki | Fashion Shooting Hậu Lê | Stylish& DI Maki.vn | Videography Lam Uy Huynh

tags
Wordmark
Single
2020 Onward
Female
Emerging
Contemporary
Ho Chi Minh City
City Based
Lover
French
Suggestive
Emotive
co
Urban
B2C
Niche
One Signature
Metaphorical
Gaieté brand evolution
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brand hierarchy
Trademark
Gaieté
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2020
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
August 2020
Main colors
Branding Agency