Hung Thinh Corporation new logo and identity X Bratus
Hung Thinh Corporation
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

New and powerful presence

Hung Thinh Corporation new logo and identity X Bratus

Old
New
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Index
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Curated By Brandcoat
Last updated on
September 30, 2024

The foundation of Hung Thinh Corporation was laid in 2002 with the acquisition of property and subsequent development. After over 20 years of development, Hung Thinh built an entire ecosystem, investing in and growing sectors including real estate, construction, and financial technology. Hung Thinh approached the help of Bratus to update their logo, resulting in a design that is both more memorable and readable while yet retaining the spirit of the original five-petalled flower symbol.

Hưng Thịnh Corporation logo close-up
Hưng Thịnh Corporation logo closer look

Hung thinh Before/after Logos and design prosess
Hung thinh Before/after Logos and design prosess - source

tags
Logomark
Dual
2020 Onward
Founder Based
B2G
B2B
B2C
Southern Vietnam
Ho Chi Minh City
National
Warm Colors
One Signature
Hanoi
Binh Duong
Nha Trang
.com.vn
Segmented
Vietnamese
Generation X
Millennials
Hung Thinh Corporation Brand Evolution
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2007
Renamed to Hung Thinh
In 2007, Dong Tien Trading and Construction Co., Ltd. was officially renamed Hung Thinh Corporation, marking a new phase in its growth and development.‍
2002
Founded as Dong Tien Trading and Construction
Hung Thinh Corporation was founded by Mr. Nguyen Dinh Trung, originally established as Dong Tien Trading and Construction Co., Ltd.
Brand Portfolio and Hierarchy
Hung Thinh Corporation's visual identity design awards
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Trademark
Hung Thinh Corporation
Industry
Real Estate
Sub-Industry
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Founded year
2002
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
June 2020
Main colors
Branding Agency