Tastes Like Adventure
Marou launched its new product line, Marou Bar
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Curated By Brandcoat
Last updated on
August 28, 2024
Marou Bar
latest identity
In March 2022, Marou Chocolate Makers launched Maroubars, capturing the essence of their bean-to-bar authenticity paired with the finest Vietnamese ingredients. The packaging design, a masterful creation by French designer Claire Brancotte, stands out with its bold typography and a harmonious palette of green, orange, and burnt orange. These colors not only evoke the tropical origins of the chocolate but also resonate with the vibrant spirit of Vietnam.
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The design's modern touch is highlighted by product photography from Wing Chan, whose visuals perfectly complement Brancotte's vision. Together, the design elements show Marou's commitment to quality, while the eco-conscious, 100% recyclable, plastic-free packaging underscores their dedication to sustainability. This fusion of art and sustainability ensures that each Maroubar is not just a treat for the palate but also a feast for the eyes.
Credits:
Creative design: Claire Brancotte | Photography by Wing Chan
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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