In March 2022, Marou Chocolate Makers launched Maroubars, capturing the essence of their bean-to-bar authenticity paired with the finest Vietnamese ingredients. The packaging design, a masterful creation by French designer Claire Brancotte, stands out with its bold typography and a harmonious palette of green, orange, and burnt orange. These colors not only evoke the tropical origins of the chocolate but also resonate with the vibrant spirit of Vietnam.
The design's modern touch is highlighted by product photography from Wing Chan, whose visuals perfectly complement Brancotte's vision. Together, the design elements show Marou's commitment to quality, while the eco-conscious, 100% recyclable, plastic-free packaging underscores their dedication to sustainability. This fusion of art and sustainability ensures that each Maroubar is not just a treat for the palate but also a feast for the eyes.
Credits:
Creative design: Claire Brancotte | Photography by Wing Chan