Marou launched its new product line, Marou Bar
Marou Bar
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Tastes Like Adventure

Marou launched its new product line, Marou Bar

Brand
Product Line
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Index
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Curated By Brandcoat
Last updated on
October 1, 2024

In March 2022, Marou Chocolate Makers launched Maroubars, capturing the essence of their bean-to-bar authenticity paired with the finest Vietnamese ingredients. The packaging design, a masterful creation by French designer Claire Brancotte, stands out with its bold typography and a harmonious palette of green, orange, and burnt orange. These colors not only evoke the tropical origins of the chocolate but also resonate with the vibrant spirit of Vietnam.

Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte

The design's modern touch is highlighted by product photography from Wing Chan, whose visuals perfectly complement Brancotte's vision. Together, the design elements show Marou's commitment to quality, while the eco-conscious, 100% recyclable, plastic-free packaging underscores their dedication to sustainability. This fusion of art and sustainability ensures that each Maroubar is not just a treat for the palate but also a feast for the eyes.

Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte


Credits:

Creative design: Claire Brancotte | Photography by Wing Chan

Related links

Maroubars Case study

tags
2020 Onward
Ho Chi Minh City
Hanoi
Da Nang
Marou Bar Brand Evolution
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MAROU Brand Portfolio and Hierarchy
Marou Bar's visual identity design awards
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Trademark
Marou Bar
Industry
Consumer Staples
Sub-Industry
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Founded year
2022
Entry to Vietnam
Origin country
Vietnam
Project context
New Product Line
Release date
March 2022
Main colors
Branding Agency