NovaLand introduced the NovaWorld sub-brand, designed in-house
NovaWorld
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Luxary dounats in vibrant colours

NovaLand introduced the NovaWorld sub-brand, designed in-house

Parent
Sub-brand
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Index
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Curated by Brandcoat
Last updated on
July 3, 2024

NovaWorld is a tourism-health-resort real estate brand sponsored and developed in the Vietnamese real estate market by Novaland Group. Novaworld is being built on a big scale of 100-1000ha in floating economic zones such as NovaWorld Phan Thiet (Binh Thuan) and NovaWorld Ho Tram (Vietnam) (Ba Ria - Vung Tau). NOVA is an abbreviation for the Latin word "NOVATOR," which means "innovator/leader." NovaWorld is a world of exciting new discoveries.

Novaworld logo

The logo is described as a gateway opening to a world since it is inspired by panes of glass, solid, multi-colored windows, and the letter "O" positioned in the centre representing the image of the world. NovaWorld.
This world will provide customers with fantastic experiences while also providing attractive investment opportunities and allowing them to conveniently explore modern and diversified entertainment facilities. Furthermore, the letter O in "Universe" is highlighted when combining different colour arrays to create a marvellously amazing world that integrates all needs in life.

Novaworld real estate exhibition
Novaworld real estate exhibition
NovaWorld landmark signage

Related links

Novaworld Novaland

tags
Combination mark
Single
2020 Onward
Cool Colors
Lexical
NovaWorld Brand Evolution
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Brand Portfolio and Hierarchy
NovaWorld's visual identity design awards
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Trademark
NovaWorld
Industry
Real Estate
Sub-Industry
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Founded year
1992
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2020
Main colors
Branding Agency