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Vietnam Airlines new logo and identity X Kubo
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Last updated on
August 29, 2024
Vietnam Airlines
latest identity
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Vietnam Airlines founded in 1956 (as Vietnam Civil Aviation), established as a state-owned enterprise in 1989. Today Vietnam Airlines is one of the leading airlines in Vietnam. In 2002, they introduced the “Golden Lotus” logo as part of a major repositioning strategy. Later in 2015 Vietnam Airlines updated and relaunched the Golden Lotus brand with significant improvements to its infrastructure, operations and fleet.
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Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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