Vietnam Airlines new logo and identity X Kubo
Vietnam Airlines
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
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Vietnam Airlines new logo and identity X Kubo

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Vietnam airline logo 2015
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Vietnam Airline old logo 2002
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Vietnam airline logo 2015
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Curated By Brandcoat
Last updated on
August 29, 2024

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Vietnam Airlines founded in 1956 (as Vietnam Civil Aviation), established as a state-owned enterprise in 1989. Today Vietnam Airlines is one of the leading airlines in Vietnam. In 2002, they introduced the “Golden Lotus” logo as part of a major repositioning strategy. Later in 2015 Vietnam Airlines updated and relaunched the Golden Lotus brand with significant improvements to its infrastructure, operations and fleet.

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Artwork for the "Lotus" and Vietnam Airline flight attendants

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Vietnam Airline logo close-up with teal background
Vietnam Airline logo closer look

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HISTORY

vietnam airlines logo history and evolution
vietnam airlines logo evolution

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UPDATED LOTUS CORPORATE SIGNATURE: 2015
Screen capture from Vietnam Airlines 2017 style guide

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Related links

Golden Lotus Style Guide - 2017 The design air article (English)

tags
Logomark
Dual
2019 and Earlier
Global
Leading
Descriptive
Calm
Cool Colors
B2C
B2B
Asia
Central Vietnam
Combination mark
Buddhist Art
Da Nang
Cultural Activitiest
Ho Chi Minh City
Hanoi
English
One Signature
Millennials
.com
Generation X
Vietnam Airlines Brand Evolution
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Brand Portfolio and Hierarchy
Vietnam Airlines's visual identity design awards
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Trademark
Vietnam Airlines
Industry
Industrials
Sub-Industry
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Founded year
1959
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
February 2015
Main colors
Branding Agency

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Brandcoat has been curating logos and brand identities since 2020.