Agribank Logo and Brand Refresh Designed In-House
Agribank
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Simplifying the golden rice emblem

Agribank Logo and Brand Refresh Designed In-House

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QuickCase (~2 Min) | Curated By Brandcoat
Last updated on Jul 05, 2024
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Agribank, also named Vietnam Bank for Agriculture and Rural Development, was established in 1988. It's the largest commercial bank in Vietnam by total assets and is known for policies that support farmers. In 2014, Agribank's leaders decided to slightly modify the logo by reducing the decorative details, creating a new logo while still retaining its past.

Agribank logo closer look
AGRIBANK logo closer look
Original previous Agribank logo sketch by author Dương Hồng Khánh,
The Original AGRIBANK 1990 logo sketch by author Dương Hồng Khánh - source
Perspective of AGRIBANK TuyenQuang - source

Being aware of the role and importance of branding is the foundation to enhance the image, position, and competitiveness. This change makes AGRIBANK's brand image more beautiful, more professional, in line with the general trend of dynamic and modern development, retaining its own identity that today banks are aiming for.

From AGRIBANK official Facebook page

Related links

AGRIBANK Announcement

tags
Triple
Combination mark
Generation X
National
Established
Rural
2019 and Earlier
Lexical
Ho Chi Minh City
Da Nang
Hanoi
Segmented
B2C
B2B
B2G
Can Tho
Hai Phong
Binh Duong
Hoi An
Nha Trang
Urban
Leading
Cross-Border
.com.vn
Agribank (Vietnam Bank for Agriculture and Rural Development) brand evolution
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brand hierarchy
Agribank branding & creative design awards
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Trademark
Agribank (Vietnam Bank for Agriculture and Rural Development)
Industry
Financials
Sub-Industry
Bank
Founded year
1988
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
December 2014
Main colors
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