Highlands Coffee
latest identity
After launching the new branding of Highlands Coffee in collaboration with the FPDB branding photography studio, the brand's messaging was brought to life, focusing on adapting to Generation Z's lifestyle in Vietnam. The lifestyle photography project showcases the brand's unexpected innovation, with images and messages directed towards the young community. The series of photos aim to change habits and attract young customers who value dynamism and freedom, conveying a sense of warmth and belonging with bright and cozy tones.
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