Highlands Coffee new logo and visual identity
Highlands Coffee
latest identity

Highlands is ours

Highlands Coffee new logo and visual identity

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Casefile (~4 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

After launching the new branding of Highlands Coffee in collaboration with the FPDB branding photography studio, the brand's messaging was brought to life, focusing on adapting to Generation Z's lifestyle in Vietnam. The lifestyle photography project showcases the brand's unexpected innovation, with images and messages directed towards the young community. The series of photos aim to change habits and attract young customers who value dynamism and freedom, conveying a sense of warmth and belonging with bright and cozy tones.

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Related links

Highlands coffee

tags
Emblem
2020 Onward
Single
Two Signature
Neutral Colors
Descriptive
Generation Z
Value Oriented
.com.vn
Highlands Coffee brand evolution
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Trademark
Highlands Coffee
Industry
Consumer Discretionary
Sub-Industry
Coffee Shop
Franchise
Founded year
1999
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
November 2022
Main colors
Related Providers