KOI Thé new logo and visual identity
KOI Thé
latest identity

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KOI Thé new logo and visual identity

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Index | Curated By Brandcoat
Last updated on Dec 25, 2024

Founded in 2016 as a sibling brand to KOI Café, KOI Thé a well-known name in Vietnam, established over 50 locations across major cities. By consistently offering authentic Taiwanese milk tea experiences, KOI Thé quickly gained its own distinctive niche in Vietnam's competitive bubble tea market. In 2023, KOI Thé undertook a significant rebranding initiative to refresh its visual identity, aiming to better align with modern design trends and communicate the business philosophy that reflects KOI’s commitment to professionalism and constant innovation.

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tags
2020 Onward
Ho Chi Minh City
Neutral Colors
KOI Thé brand evolution
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Trademark
KOI Thé
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2016
Entry to Vietnam
2016
Origin country
Taiwan
Project context
Rebranding
Release date
August 2023
Main colors
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Brandcoat has been curating logos and brand identities since 2020.