Cultural and community blend
The Local Beans's new logo and visual identity
Brand New
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The Local Beans
latest identity
In 2013, not far from Danang's bustling center, a group of passionate coffee enthusiasts opened the doors of "5D Coffee Shop." They didn't just want to serve coffee; they wanted to be a part of Danang's rich coffee culture and create genuine connections within the community. Inspired by their initial success, they ventured further in 2018, launching "The Local Beans" in the city's heart. Understanding the pivotal role of branding, they collaborated with ECH Creative Agency to ensure their new endeavor had a distinctive identity from day one.
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