Ting logo and identity
ting
latest identity

Folk art revived!

Ting logo and identity

Brand New
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Index | Curated By Brandcoat
Last updated on Dec 25, 2024
Ting logo animation
Ting logo animation

When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.

Ting illustration inspired by the folk art drawing style
Ting illustration inspired by the folk art drawing style

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Ting

tags
Dual
Wordmark
Animated
2020 Onward
Folk Art
Two Signature
Generation Z
Developing
Vietnamese
ting brand evolution
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ting branding & creative design awards

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Trademark
ting
Industry
Financials
Sub-Industry
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Founded year
2020
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
October 2020
Main colors
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