Zalopay new logo and visual identity designed In-House
ZaloPay
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Payment app for all needs

Zalopay new logo and visual identity designed In-House

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Curated By Brandcoat
Last updated on
July 23, 2024

Established in 2016, Zalopay has swiftly grown into a leading digital payment platform in Vietnam. In July 2024, Zalopay announced a significant rebranding to align with its forward-looking vision of "elevating all things money." The new brand identity, encapsulated by the slogan "Beyond Limits - New Horizons," introduces a modern, user-friendly design aimed at appealing to a younger, tech-savvy audience. The updated branding features a refreshed logo and vibrant color scheme, with deeper blues and greens symbolizing trust, reliability, and innovation.

Alongside the rebranding, Zalopay launched Zalopay Priority, a membership program offering exclusive benefits like reward points that can be redeemed for movie tickets, dining, and entertainment services. This program highlights Zalopay's dedication to providing comprehensive financial solutions and enhancing the user experience, fostering greater financial inclusion across Vietnam. The strategic rebranding positions Zalopay to better meet the evolving needs of its users and drive its growth ambitions in the competitive digital payment landscape​

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Zalopay

tags
Generation Z
Lexical
English
.vn
2020 Onward
Two Signature
Dual
Cool Colors
Wordmark
B2C
B2B
Segmented
Ho Chi Minh City
Da Nang
Hanoi
Urban
National
ZaloPay Brand Evolution
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VNG Brand Portfolio and Hierarchy
ZaloPay's visual identity design awards
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Trademark
ZaloPay
Industry
Financials
Sub-Industry
Financial Services
Transaction and Payment
Founded year
2016
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
July 2024
Main colors
Branding Agency