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Biti's Footwear Logo and Visual Identity Latest Refresh
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Biti's
latest identity
Founded in 1982 in Saigon, Biti's has become a key player in Vietnam's shoe market. Over four decades, Biti's has grown from a small local operation into a globally recognized brand, celebrated for its high-quality products that resonate in both domestic and international markets. The company’s commitment to innovation and quality has enabled it to establish a vast distribution network within Vietnam and successfully export to over 40 countries worldwide. Yet, behind this global success lies a tale of humble beginnings and inspiring brand evolution.
Originally started as the Van Thanh Group by Mr. Vuu Khai Thanh and his wife in 1982, it was a small-scale workshop with merely 20 workers. Later, the company merged with Binh Tien Group in 1986, forming Binh Tien Rubber Works. The name "Biti's" derives from a shortened form of "Binh Tien Imex Corp, Pte., Ltd.," adopted in 1992 during a period of national renovation in Vietnam.
Biti's began using its wordmark logo around 1995-1996, moving away from the more complicated initial design. Over the last three decades, the logo has seen a few iterations with minor changes, evolving into the version we know today. Each iteration further carries forward the legacy of the brand and deepens its roots in Vietnamese culture.
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