latest identity

The Culture of Misty Realms

Coffilia by Minh Tien Coffee new logo and visual identity

Parent

Sub-brand

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Index | Collab with Bratus

Last updated on Dec 25, 2024

Since its establishment in 2020, Coffilia has quickly distinguished itself within the vibrant landscape of the Vietnamese coffee market. Launched as a strategic initiative by the Minh Tien Coffee Group, which boasts over two decades of industry expertise, Coffilia encapsulates a unique blend of tradition and innovation. This venture aimed to introduce a retail sub-brand that not only upheld the group’s esteemed legacy but also resonated with the evolving preferences of a global audience.
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Minh Tien Coffee

tags

2019 and Earlier

Mountain People

Single

Wordmark

Millennials

No Signature

Neutral Colors

Coffilia (Retail) brand evolution

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Minh Tien Group brand hierarchy

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Coffilia branding & creative design awards

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Trademark

Coffilia (Retail)

Industry

Consumer Staples

Sub-Industry

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Founded year

2020

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

November 2019

Main colors

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