SABECO latest logo and visual identity designed in-house
SABECO
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Spot the Difference!

SABECO latest logo and visual identity designed in-house

Old
New
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Index
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Curated By Brandcoat
Last updated on
July 17, 2024

SABECO's new look is part of a comprehensive media campaign to relaunch the representative brands. This work is also one of the steps in SABECO's powerful transformation route, and it is reflected in the three new designs for the main three product lines, which help demonstrate the features and distinctions of each product while preserving the same old formula. Sabeco puts a lot of emphasis on the spiritual meaning of the dragon in the middle of the new design. The dragon is a symbol of power, wealth, and Vietnam.

SABECO logo artwork
The development of the SABECO logo over time
The development of the SABECO logo over time

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SABECO

tags
Single
Letterform
2019 and Earlier
Warm Colors
Ho Chi Minh City
Acronym
SABECO Brand Evolution
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Brand Portfolio and Hierarchy
SABECO's visual identity design awards
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Trademark
SABECO
Industry
Consumer Staples
Sub-Industry
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Founded year
1875
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
August 2019
Main colors
Branding Agency